Chicago Association of Professionals

5 Best Online Marketing Resources for Start-ups

2017-06-26 Marketing 0

For any small business or startup, being able to market your business is critical. Those that can market properly will have a much easier time increasing their brand awareness and finding new customers. To help with this, we’ve listed five online marketing resources that are both convenient and affordable for startups and small businesses.


1 Beta List

For companies looking to connect with new customers, Beta list is a great option. Beta List is an online community of people that are eager to become among the first few customers of a new and growing startup. These clients are made aware of all of the top new startups and will have the first attempt at taking advantage of the startup’s services. Startups that sign up for Beta List will often earn valuable first customer through this and can also find beta testers.

2. Product Hunt

For those that are looking for an affordable way to reach the masses, working with Product Hunt is a great option. Product Hunt is an online magazine that discusses all of the newest business, startups, and apps in the tech space. If your product fits this industry, it can be an excellent way to receive a free review, which will then be read by thousands of potential clients. The one drawback is that apps are often compared and ranked, which can be detrimental if you do not provide a finished product.

3. Google Tools

For any new website, SEO company Moonraker Marketing says using Google Tools is an excellent idea. Google Tools is a very affordable data analytics system provides site owners with data about visitors. This software helps you to analyze which client bases you are targeting and attracting the most and determine which ad campaigns are the most effective. Analytics help you quickly realize the strengths and weaknesses of your digital marketing efforts and allow you to react accordingly.


4. Mailchimp

When you are looking to reach the most amount of customers, another good option is to use Mailchimp. This company is an email service provider that will send messages out to the masses. In the last year alone, the company sent out over 1 billion emails for customers. Mailchimp can also work with each client to ensure that the email contains quality data and information, which will help to prevent it become classified as spam.

5. Buffer

Most companies are aware of the need to advertise in social media. Unfortunately, due to the amount of social media engines today, this can seem to be very hard and time-consuming. Through the use of Buffer, you can streamline your social media ad campaign. The Buffer will be able to take each ad you have and automatically curtail it to fit into the different social media platforms.

In conclusion, having a strong marketing campaign is essential for any small business or startup. For those that are looking to improve their marketing efforts, using one of the five top online marketing resources will be a great option.

10 Tips To Help You Grow Your Brand

2017-06-16 Personal Development 0

Having a brand can set you apart from other peers in your field. Building a brand allows you to change your reputation. Establishing a strong brand can help market you as someone that different clients, colleagues, and customers will want to work with or hire. Here are some strategies that you can implement to build your brand. Reaching that next level of success in your career could depend on building your brand.


1. LinkedIn

LinkedIn is where employers and recruiters are always searching for new talent. Your LinkedIn profile should mention all of your skills, goals, and accomplishments. Look to post exciting updates about your career, and don’t be afraid to participate in different discussions online.

2. Speak With A Recruiter

A recruiter can analyze your strengths and weaknesses. Be sure to contact a recruiter who has helped people in your area of expertise. Talking to outside counsel may be beneficial for helping you build your brand.

3. Present At A Conference

You have to put your name out there if you want to build your brand. Public speaking is a good way to gain some exposure. If speaking in front of people makes you nervous, remember that you have to overcome those doubts to establish yourself as an expert in your field.

4. Blog

Blogging about your chosen field is an excellent way to help you create a professional identity. Make sure that you are consistently posting something so that you won’t appear unfocused.

5. Look For Feedback

Appearing confident can help you stand out from your peers. Consider asking some of your friends and peers to describe you using a few adjectives. They should be able to describe your strengths and weaknesses thoroughly. Any negative feedback that you receive should be an opportunity to make changes.

6. Enhance Your Social Media Pages

Add more details to your social media pages, such as Twitter or Facebook. Your social media presence could influence a potential employer’s initial impression of you. Make sure that you have an appropriate photo on your social media account, as well as a link to any personal websites.

7. Speak Confidently About Your Success

Don’t be afraid to talk about your accomplishments and achievements. Share your great news with your peers. Speaking with confidence about your accomplishments can help you grow your brand and look more attractive to potential employers.

8. Make Changes

Make changes to rebrand yourself. Look at your online contacts and ensure that they are up to date. Check with different clients to let them know that you are making changes. Emphasize how your work experiences have led to you striving for a new vision.

9. Do A Web Search

Take note of what the different search engines are saying about you. Look to see if your identity is correct. Check out all of the information about you and take note of whether its negative or positive. Having an idea of your current reputation can help build your brand for the future.

10. Set Up An Alert System

Use tools such as Google Alerts to notify you of any new content published about you online. Use different variations of your name when setting up the notification system.


Professional Habits to Cultivate in Your 20s

2017-06-09 Personal Development 0
Professional Habits to Cultivate

After working hard in the professional world for a few years, you’ve finally started to make real progress in your career. To continue making progress, there are some professional habits that you should develop in your 20s that can take you a long way. Here are a few to keep in mind.

Adjust Your Facebook Settings

Turn on the privacy settings on your Facebook profile, so that coworkers can’t see pictures of you relaxing on the beach or having a wild night out with friends. These photos could be incriminating, even if you’re deserving of a raise or promotion. You should also customize your buddy list so you can determine who sees individual photos or personal details. When you accept new friends, add them to the right list immediately. It’s also a good idea to keep your Instagram and Twitter accounts private. Here are some tips for keeping your social accounts private.

Be sure to update your social media settings to keep your personal life private.

Be sure to update your social media settings to keep your personal life private.

Keep Up With Contacts

Create and maintain a digital address book. This contact list will make it easy to find contact information for colleagues and professional mentors. This contact list will also come in handy when you’re transitioning to another job. Stay in touch with these colleagues regularly by sending out holiday cards or sending a short greeting from time to time to make sure you don’t burn any bridges. This contact also keeps you from coming across as insincere if you need to ask for professional advice or recommendations in the future.

Enhance Your LinkedIn Profile

Add more professional details to your LinkedIn profile. Make it easy for potential and current employers to see a compilation of your greatest professional accomplishments. However, reserve some of your most recent career milestones for interviews, since this will make you appear more interesting and well-rounded. Be sure to keep an updated copy of your resume on your LinkedIn profile as well. As a general rule, you should edit your resume about every six months. LinkedIn is also an important tool for developing your personal brand.

Say Thank You

Always send a professional thank you note or follow-up message after you have a meeting with a business contact. Be sure to thank colleagues who have helped you with a project. No matter what field you’re in, being polite and well-mannered will always be beneficial.

When appropriate, follow-up meetings and interviews with a professional thank you note.

When appropriate, follow-up meetings and interviews with a professional thank you note.

Get a Mentor

Find a professional you admire and seek their mentorship. Listen carefully and don’t be afraid to ask questions. Choose someone whose profession you’d want to emulate in some way in the next 10 or 20 years. Set up quick meetings or online conferences as often as you can and always be ready to learn.

Know Your Worth

By the time you’re in your mid to late 20s, you’ve likely held a few professional positions. You’ve also probably had a few big projects and achieved some career milestones. Take stock of your skills and abilities and get comfortable with your accomplishments. Be confident in the value that you bring to a job, and let this confidence shine through when you’re in interviews or an important meeting. Being well aware of your worth will also give you the push you need to ask for a promotion or raise.