Having a brand can set you apart from other peers in your field. Building a brand allows you to change your reputation. Establishing a strong brand can help market you as someone that different clients, colleagues, and customers will want to work with or hire. Here are some strategies that you can implement to build your brand. Reaching that next level of success in your career could depend on building your brand.
LinkedIn is where employers and recruiters are always searching for new talent. Your LinkedIn profile should mention all of your skills, goals, and accomplishments. Look to post exciting updates about your career, and don’t be afraid to participate in different discussions online.
2. Speak With A Recruiter
A recruiter can analyze your strengths and weaknesses. Be sure to contact a recruiter who has helped people in your area of expertise. Talking to outside counsel may be beneficial for helping you build your brand.
3. Present At A Conference
You have to put your name out there if you want to build your brand. Public speaking is a good way to gain some exposure. If speaking in front of people makes you nervous, remember that you have to overcome those doubts to establish yourself as an expert in your field.
Blogging about your chosen field is an excellent way to help you create a professional identity. Make sure that you are consistently posting something so that you won’t appear unfocused.
5. Look For Feedback
Appearing confident can help you stand out from your peers. Consider asking some of your friends and peers to describe you using a few adjectives. They should be able to describe your strengths and weaknesses thoroughly. Any negative feedback that you receive should be an opportunity to make changes.
6. Enhance Your Social Media Pages
Add more details to your social media pages, such as Twitter or Facebook. Your social media presence could influence a potential employer’s initial impression of you. Make sure that you have an appropriate photo on your social media account, as well as a link to any personal websites.
7. Speak Confidently About Your Success
Don’t be afraid to talk about your accomplishments and achievements. Share your great news with your peers. Speaking with confidence about your accomplishments can help you grow your brand and look more attractive to potential employers.
8. Make Changes
Make changes to rebrand yourself. Look at your online contacts and ensure that they are up to date. Check with different clients to let them know that you are making changes. Emphasize how your work experiences have led to you striving for a new vision.
9. Do A Web Search
Take note of what the different search engines are saying about you. Look to see if your identity is correct. Check out all of the information about you and take note of whether its negative or positive. Having an idea of your current reputation can help build your brand for the future.
10. Set Up An Alert System
Use tools such as Google Alerts to notify you of any new content published about you online. Use different variations of your name when setting up the notification system.
After working hard in the professional world for a few years, you’ve finally started to make real progress in your career. To continue making progress, there are some professional habits that you should develop in your 20s that can take you a long way. Here are a few to keep in mind.
Adjust Your Facebook Settings
Turn on the privacy settings on your Facebook profile, so that coworkers can’t see pictures of you relaxing on the beach or having a wild night out with friends. These photos could be incriminating, even if you’re deserving of a raise or promotion. You should also customize your buddy list so you can determine who sees individual photos or personal details. When you accept new friends, add them to the right list immediately. It’s also a good idea to keep your Instagram and Twitter accounts private. Here are some tips for keeping your social accounts private.
Keep Up With Contacts
Create and maintain a digital address book. This contact list will make it easy to find contact information for colleagues and professional mentors. This contact list will also come in handy when you’re transitioning to another job. Stay in touch with these colleagues regularly by sending out holiday cards or sending a short greeting from time to time to make sure you don’t burn any bridges. This contact also keeps you from coming across as insincere if you need to ask for professional advice or recommendations in the future.
Enhance Your LinkedIn Profile
Add more professional details to your LinkedIn profile. Make it easy for potential and current employers to see a compilation of your greatest professional accomplishments. However, reserve some of your most recent career milestones for interviews, since this will make you appear more interesting and well-rounded. Be sure to keep an updated copy of your resume on your LinkedIn profile as well. As a general rule, you should edit your resume about every six months. LinkedIn is also an important tool for developing your personal brand.
Say Thank You
Always send a professional thank you note or follow-up message after you have a meeting with a business contact. Be sure to thank colleagues who have helped you with a project. No matter what field you’re in, being polite and well-mannered will always be beneficial.
Get a Mentor
Find a professional you admire and seek their mentorship. Listen carefully and don’t be afraid to ask questions. Choose someone whose profession you’d want to emulate in some way in the next 10 or 20 years. Set up quick meetings or online conferences as often as you can and always be ready to learn.
Know Your Worth
By the time you’re in your mid to late 20s, you’ve likely held a few professional positions. You’ve also probably had a few big projects and achieved some career milestones. Take stock of your skills and abilities and get comfortable with your accomplishments. Be confident in the value that you bring to a job, and let this confidence shine through when you’re in interviews or an important meeting. Being well aware of your worth will also give you the push you need to ask for a promotion or raise.